Your Brain on Processed Foods

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so there’s a real interesting book  that i’m reading now called hooked by michael moss fascinating and he talks about  your brain on processed foods and he does this interesting comparison between alcohol tobacco  and drugs versus an addiction to cheeseburger fries or ice cream which is interesting  because the speed at which the sugar touches your tongue and connects to the reward  circuitry of your brain is about 600 milliseconds that’s a little more than a half of a second and  that’s 20 times faster than if you were to smoke a cigarette and have nicotine enter the brain and so  this book is about really how much more addicting these processed foods are compared to alcohol  smoking or even drugs which is actually you would think those are much more addictive and he gets  into some interesting data with food companies and how they have suppressed a lot of the research was  with sugar and how they have influenced various laws to prevent being sued by any side effects  that occur from consuming processed foods and another thing that’s interesting is that in  the 70s food companies started buying up the diet industry so for example heinz the company heinz  bought weight watchers i’m not sure who owns it now the company unilever which makes those  klondike bars and they even own ben and jerry’s they bought slim fast for 2. 3 billion dollars  and of course slimfast right now also sells their keto version so you can have the sugar version or  the keto version depending on who you are nestle bought jenny craig so it’s interesting that the  companies that are making processed foods are also the companies that are helping you lose  weight and so the other thing i want to talk about is how they actually diagnose an addiction  slash substance use disorder there are actually 11 criteria that are used okay i’m going to  go through this number one hazardous use is the substance dangerous to yourself or  others can you overdose on it number two social or interpersonal problems related to use  relationship problems or conflict with others all right number three neglected major roles uh you  have failed to meet your responsibility at work school or home because of substance use  before withdrawal when you stop using the substance you experience withdrawal symptoms  well that definitely shows up with sugar tolerance you have built up the tolerance to the  substance so you have to use it more to get the same effect that’s definitely related to processed  foods and sugar number six use larger amounts or use the substance for longer amounts of time  number seven repeated attempts to control use or quit you’ve tried to cut back or quit entirely but  have not been successful all right number eight much time spent using you spend a lot of time  using the substance or eating the processed food well people spend a lot of time eating right and  snacking number nine physical or psychological problems related to use your substance use has led  to physical health problems such as liver damage well that’s fatty liver right or lung cancer or  psychological issues such as depression or anxiety well that’s definitely related to processed foods  number 10 activities given up to use you have skipped activities or stopped doing activities you  once enjoyed in order to use the substance well you stopped exercising right and number 11 craving  you have experienced cravings for the substance now what’s interesting about this they gave you 11  criteria if you meet two or three of the criteria you have a mild substance abuse disorder four  to five is considered moderate and if you meet six or more criteria you have a severe substance  use disorder and so i definitely think that processed foods and sugar definitely  fit in the category of addictions for sure all right thanks for watching hey before  you go real quick i have a course entitled how to bulletproof your immune system it’s a free  course i want you to take it and here’s why here’s you here is your environment everyone  is focused on this over here avoiding your environment but what about here what about  strengthening your immune system that’s what’s missing this course will show you how to  bulletproof yourself and so you can tolerate and resist your environment much better by  strengthening your own immune system i put a link down in the description right down  below check it out and get signed up today